Title: Rare Creatures Campaign Client: Best Buy Team: David Trusca - Art Director/Designer Tien Bui - Strategist Aryan Jolly - Copywriter
Objective/Explanation: Following a brief from the actual client, our job was to revitalize Best Buy. In a world of digital shopping and surface-level decisions, we had to get people to go back to Best Buy. How could we do that?
Well, we decided to position Best Buy's products as "rare creatures". Our goal was to surround them in mystique and design fun, engaging characters that people could interact with. Each creature is heavily inspired by a product that Best Buy sells, but reimagined in an aquatic manner.
This campaign focuses mainly on social media advertising, and would include a game where you could collect each creature. There is also an experiential event where people can draw their own rare creature. Additionally, we would launch social media contests to make this a very involved, integrated campaign.
"Shopping in person can still be fun and engaging. With this campaign, we wanted to show that Best Buy isn't just any other store. It's one full of rare creatures and one full of awe."
I had a lot of fun designing the creatures for this project. I think I got a perfect blend of cute, but relatable to the brand. It was very illustration focused, but I believe it was worth it.
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