David Trusca - Art Director Karen Nguyen - Designer Melinda Mattine - Designer Ethan Ziegler - Copywriter
Objective/Explanation:
With this project, we wanted to position Eggo as more than just a breakfast food. It's a food that you can eat on the go. With people living such busy lives nowadays, we wanted to target a fast-paced lifestyle.
Even though that was our main goal, we wanted moe to the project. So, we went with absurdity for our executions. In our executions, we have people eating Eggos in unnatural places, showing just how flexible the food is.
Most of these images were generated with AI, as this was part of our Art Direction and AI class. The ideas and headlines, however, are our own. We went through quite a bit of ideation, and I will be showing some of our earlier concepts first. The first three images are ideas that didn't quite make it.
"Eggo has been a staple snack food for ages, but we strived to make it more than that. We want it to be an anywhere food."
Eggos can be eaten anywhere, really. With this campaign, we wanted to show that in its most extreme way.
