David Trusca - Art Director Karen Nguyen - Designer Melinda Mattine - Designer Ethan Ziegler - Copywriter
CASE SUMMARY:
This cookbook was made for an AODA cookbook project that I had in one of my classes. Our only requirement was to make an accessible cookbook, so I really used the creative liberty to its fullest potential.
The idea for this cookbook is very simple: each recipe focuses on using easy to find, "classic" ingredients to create delicious recipes. There are six sections with six classic ingredients (each following a colour of the rainbow as well), and each of those has a recipe using that ingredient.
EVIDENCE:
"Eggo has been a staple snack food for ages, but we strived to make it more than that. We want it to be an anywhere food."
VERDICT:
Eggos can be eaten anywhere, really. With this campaign, we wanted to show that in its most extreme way.
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