With Homewell's Animal Farm, my main goal was branding. I wanted to design a simplistic snack box for a popular product. I also wanted to put a fun spin on it.
In the end, I thought of animal crackers. How could I make them more interesting? So, I had the idea of making different boxes based on one specific animal, with the flavour relating to that.
The logo is a reference to Pepperidge Farm and other, staple food brands. It's meant to look timeless and like it's been in the business for a while, and the blue gives viewers a feeling of trust. For added engagement, the sides of each box fit into the next. This makes the shelf displays look more interesting and engages kids more.
EVIDENCE:
"Snacks don't have to be boring. There's ways to turn a classic product into a compelling one."
VERDICT:
I've always been really intrigued by animal crackers. I thought it was about time I designed my own, and I love the simplicity of them.
.png)
