Merge-imals is a stuffed plushie brand based on animal hybrids. Each plushie will be named after the animals that make them, and will be hybrids of two animals.
Going with the plushies is a show following five of the main Merge-imals. This show follows the idea that shows based on toy brands can be very successful for promoting the brand, as well as a limited edition cereal.
"Merge-imals is a fun, fresh toy brand. It's exactly what kids want."
I've always loved animals, and so making toys of them makes sense for me.