Most popular jean brands on the market include a patch and stitching on the back pockets. These choices make the jeans recognizable in an instant, and are a big reason people buy certain brands. Old Navy doesn't have these features, but their jeans are high quality and deserve a chance.
This campaign focused on this pain point and evolved their jeans into something people would be proud to wear. The jeans are the same: you just know it now.
"Old Navy delivers quality jeans like no other. Why not let people know that?"
I've used the same pair of Old Navy jeans for over 5 years, and their quality has never diminished. Doing this project felt right because of that.
.png)
