David Trusca - Designer/Copywriter Alina Savchenko - Designer
Objective/Explanation:
With other attractions becoming more popular, and the knowledge of Ripley's existence dwindling, we wanted to revitalize it. Our goal with this campaign was to remind the people of Toronto that Ripley's is still there, and that an oceanic getaway is closer than they think.
To achieve this, we blended visuals of Toronto and oceanscapes, making it seem like the ocean creatures were escaping and roaming free in Toronto.
This is a very old project and a short one, but it remains one of my favourites due to the mesmerizing visuals.
"Ripley's hasn't gone anywhere. It's a staple of Toronto and it's right in the heart of downtown."
Appearing right next to the CN Tower, Ripley's is an easy getaway for anyone craving an escape from boring city life.
