Objective/Explanation:

In a world where a lot of things are so plain, especially the washroom, I wanted to brighten things up. My idea with this brand was to create soap that isn't just soap—it can be seen as a display of art. It's a niche that I wanted to fill, to create a brand that's still functional but is fun and nice to look at. So, I created SOAK Soap.

Each name for SOAK soap is related to the feeling that it's meant to give you. This feeling is then accentuated by its scent, and in the end, the colour. I wanted everything to work like a staircase, with eveything falling into place together. Additionally, each bottle of SOAK soap has suds that correlate in a way to the name as well. When all these things click, it makes the brand more appealing. Some of the name/scent combos are more subliminal, and yet, they all make sense to me. I hope that others can experience the brand the same way I do.