My objective with this project was to make a fun cereal brand; that was really it.
The name is a reference to asteroids (which are 'space rocks'), but it's also a play on words that means space is cool.
The character's name is Stella, and she's serious because the brand is a healthier compared to most cereal brands. Her expressions portrays how serious the brand is to health.
The last ad is a two-slide Instagram ad that uses two slides to show space.
"Although serious, Space Rocks is also fun for kids. It takes a common passion and turns it into an eatable experience."
A cereal brand is somethingI've wanted to design for a while, and I'm happy with how it turned out. As a character designer, I was able to put my expertise to use for this project.
