This brand was made through a quadradius logo project for my class. Our objective was to create an animal-themed logo with certain geometric shapes. This is one of the rare projects where I will show process. I had sketches of many animals, and in the end I landed between a jewlery company portrayed by Princess Stephanie's astrapia and a rock climbing company portrayed by a triceratops. I chose the triceratops for its recognizability and the uniqueness of the market.
The name is a pun on "triceratops", combining it with "rock", as it's a rock climbing company. The branding is modern and very angular to go with the shape of rocks.
"Even with something as obscure as a rock clibming company, there's opportunities for design."
Tricera-Rocks is one of my first ever projects, but I'm still really proud of it. The design feels clean, purposeful, and unique.
