Objective/Explanation: WINGS was my attempt to make an energy drink that's fun and refreshing. The brand is associated with social good, with each purchase donating to conserving endangered birds. The choice of birds for an energy drink was inspired by the uplifting feeling they provide you, relating to the flight of birds. The style is simple and sleek, fitting in with other popular energy drink brands. Really, it is a branding project, with cans, packaging, business cards, and more designed for it. There is also an app prototype I designed for a limited-time event that the company would launch.
